Clay X SWATCH

Swatch continues to redefine playful style with its latest campaign featuring Vie model Clay. With their striking individuality and magnetic energy, Clay embodies the bold spirit of the brand, turning everyday city streets into a canvas for creativity. Their look feels both effortless and intentional, showing how Swatch fits seamlessly into modern self-expression. By centering Clay in the campaign, Swatch highlights the timeless appeal of watches that are as dynamic as the people who wear them.

The campaign’s vibe is electric as colorful watches, urban backdrops, and Clay’s effortless presence come together to showcase Swatch as more than just accessories. The images feel alive, capturing the pulse of the city and the freedom that comes with expressing yourself authentically. Each watch becomes a playful accent, standing out while still feeling like a natural extension of Clay’s style. It is a celebration of individuality in motion, reminding us that personal style is most powerful when it is lived.

Featuring Clay brings a sense of authenticity and creative energy that makes this campaign stand out. Their presence transforms the watches into more than functional pieces, elevating them into symbols of bold style and personal expression. It is not about following trends but about making them, and Clay captures that perfectly. In a moment where fashion continues to evolve, this campaign positions Swatch as a brand that leads with imagination, confidence, and a true passion for design.