The latest Puma x KidSuper campaign taps into a vibrant mix of sport and style, and Anaija, one of Vie’s standout talents, brings it to life with undeniable ease. She moves with intention and flow—offering a fresh perspective that feels both modern and grounded. Her calm intensity and instinctive movement give the visuals a depth that lingers long after the first look. Anaija’s ability to interpret the creative vision of both brands is what makes her presence in this campaign so memorable. She doesn’t overpower the pieces—instead, she enhances them. From dynamic, athletic silhouettes to moments of stillness framed by soft skies, she gives the collection space to breathe while keeping it anchored in something real and relatable. This collaboration between Puma and KidSuper leans into unexpected detail and storytelling—and Anaija meets that energy with subtle power. It’s a campaign that doesn’t just showcase fashion—it captures a mood. And with Anaija leading the way, it’s one that feels current, elevated, and entirely in its own lane.

The latest Puma x KidSuper campaign taps into a vibrant mix of sport and style, and Anaija, one of Vie’s standout talents, brings it to life with undeniable ease. She moves with intention and flow—offering a fresh perspective that feels both modern and grounded. Her calm intensity and instinctive movement give the visuals a depth that lingers long after the first look.


Anaija’s ability to interpret the creative vision of both brands is what makes her presence in this campaign so memorable. She doesn’t overpower the pieces—instead, she enhances them. From dynamic, athletic silhouettes to moments of stillness framed by soft skies, she gives the collection space to breathe while keeping it anchored in something real and relatable.


This collaboration between Puma and KidSuper leans into unexpected detail and storytelling—and Anaija meets that energy with subtle power. It’s a campaign that doesn’t just showcase fashion—it captures a mood. And with Anaija leading the way, it’s one that feels current, elevated, and entirely in its own lane.

Anaija X Puma + KidSuper